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Remove the ‘Powered by WordPress’ Footer (4 Easy Methods)
Introduction: Why Branding Matters More Than Default Settings Contents
hide 1 Introduction: Why Branding Matters More Than
Introduction: Why Branding Matters More Than Default Settings
WordPress powers over 40% of the web, making it the undisputed king of content management systems (CMS). However, one of the most recognizable—and often unwanted—features of a fresh WordPress installation is the ubiquitous “Powered by WordPress” link located in the footer. While this credit serves as a nod to the open-source community, keeping it on a business website, portfolio, or e-commerce store can inadvertently signal a lack of attention to detail or reliance on default templates.
For serious website owners, removing this footer link is a critical step in the “White Labeling” process. It allows you to claim full ownership of your site’s aesthetic, enhances your professional credibility, and prevents potential security risks associated with broadcasting your CMS version to malicious bots. Whether you are a developer looking to clean up a client’s site or a business owner aiming for a bespoke digital presence, mastering how to remove the Powered by WordPress footer is essential.
In this comprehensive guide, we will explore four distinct, research-backed methods to eliminate this footer credit. From simple toggle settings in your theme to advanced PHP modifications, we provide a solution for every skill level. Furthermore, we will discuss the legal implications of removing copyright credits and why this small change is a significant part of a broader digital marketing strategy aimed at brand authority.
Before diving into the technical methods, it is crucial to address a common misconception: Is it legal to remove the “Powered by WordPress” link? The short answer is yes.
WordPress is released under the GNU General Public License (GPL). This license grants you the freedom to run, copy, distribute, study, change, and improve the software. Unlike proprietary software where you “lease” the right to use it, WordPress belongs to you once you install it. You are not legally obligated to display the attribution link, nor does removing it void your license. This freedom is one of the reasons why web development skills that are in high demand often center around the flexibility of open-source platforms.
Why You Should Remove It
- Professional Branding: A footer that says “Copyright © 2024 Your Business” looks significantly more established than a default CMS credit.
- Security via Obscurity: While not a silver bullet, hiding which CMS you are using can deter simple automated scripts scanning for specific WordPress vulnerabilities.
- Design Consistency: Default links often clash with custom color palettes and typography.
Method 1: Using the Theme Customizer (The Safest & Easiest Way)
Modern WordPress themes have evolved to be incredibly user-friendly. Many premium and high-quality free themes now include a built-in option to toggle the footer credit on or off directly from the dashboard. This is the preferred method as it requires no coding and ensures the setting persists through theme updates.
Step-by-Step Instructions
- Navigate to the Customizer: Log in to your WordPress dashboard and go to Appearance > Customize.
- Locate Footer Settings: The exact naming convention depends on your theme, but look for sections labeled Footer, Footer Builder, Copyright, or Site Identity.
- Edit the Copyright Area: In themes like Astra, GeneratePress, or OceanWP, you will see a text box containing shortcodes like
[current_year]or[site_title]alongside the “Powered by WordPress” text. - Remove or Replace: Simply delete the unwanted text. It is highly recommended to replace it with your own copyright notice (e.g., “Copyright © 2024 My Brand”).
- Publish Changes: Click the Publish button to make your changes live.
If your theme does not provide this option, it suggests the developer has “hardcoded” the link into the theme files. In such cases, you will need to proceed to the subsequent methods. If you are struggling with theme limitations, you might consider evaluating custom mobile app development services vs template apps logic: sometimes, a custom solution is better than fighting a rigid template.
If your theme lacks a simple switch, you can remove the code directly. This method gives you complete control but requires a basic understanding of PHP and file structures. Warning: Always create a website backup before editing code.
The Importance of Child Themes
Directly editing your parent theme’s files is bad practice because the next time the theme updates, your changes will be overwritten. To avoid this, you should use a Child Theme. If you are unfamiliar with this concept, our experts in custom software development often utilize child themes to ensure long-term stability for client sites.
- Access Your File Manager: Use an FTP client (like FileZilla) or the File Manager provided by your hosting control panel (cPanel).
- Navigate to the Theme Folder: Go to
/wp-content/themes/your-current-theme/. - Locate footer.php: Find the file named
footer.phpand download a copy to your computer (as a backup). - Find the Code: Open the file in a text editor (like VS Code or Notepad++). Search for text like “Powered by”, “WordPress”, or PHP functions such as
do_action('theme_name_credits'). The code usually looks something like this:<div class="site-info"> <a href="https://wordpress.org/">Powered by WordPress</a> </div> - Remove or Comment Out: You can delete the line entirely, or “comment it out” using PHP comments (
//or<!-- -->) so the browser ignores it. - Save and Upload: Save the file and upload it back to your server, overwriting the original (or placing it in your child theme folder).
Method 3: Using a Plugin (No Code Solution)
For users who are uncomfortable editing PHP files but whose themes do not offer a customizer option, plugins are a viable alternative. Plugins like “Remove Footer Credit” act as a bridge, allowing you to visually modify the footer without touching the backend code.
- Install the Plugin: Go to Plugins > Add New, search for “Remove Footer Credit,” and install/activate it.
- Find the Target Text: View your website’s source code (Right-click > View Page Source) and copy the exact HTML of the footer credit you want to remove.
- Configure the Plugin: Go to Tools > Remove Footer Credit. Paste the HTML code you copied into the “Step 1: Enter text/HTML to remove” field.
- Add Your Own Credit: In the “Step 2: Enter your own footer credit” field, type your desired copyright notice.
- Save: Click Save. The plugin will intercept the page rendering and swap the code on the fly.
While convenient, rely on plugins sparingly. Excessive plugins can bloat your site. For performance-critical sites, SEO services often recommend code-level changes over plugins to maintain optimal page load speeds.
Method 4: Using CSS (The ‘Display: None’ Method)
This method involves adding a snippet of CSS code to hide the footer credit. We generally do not recommend this method for SEO reasons, but it is technically the fastest fix.
Why Use Caution with CSS Hiding?
Google and other search engines strictly advise against hiding links using CSS (display: none or visibility: hidden). This technique, known as “cloaking,” was historically used by spammers to hide keywords. While hiding a footer credit is unlikely to trigger a penalty compared to keyword stuffing, it is not the cleanest approach. It essentially tells the browser, “The link is there, just don’t show it to the human.”
How to Do It (If You Must)
- Identify the CSS Class: Right-click the footer credit on your site and select Inspect.
- Find the Class/ID: Look for the container, usually named
.site-info,.copyright, or.footer-credits. - Add CSS: Go to Appearance > Customize > Additional CSS.
- Enter the Code:
.site-info { display: none; } - Publish: This will hide the entire container.
If you choose this route, ensure you are only hiding the credit and not other valuable footer links. To mitigate risks, ensure you optimize your website and content to rank in AI search results by prioritizing clean code structures elsewhere.
Troubleshooting Common Issues
1. The

Editor at XS One Consultants, sharing insights and strategies to help businesses grow and succeed.
Editor at XS One Consultants, sharing insights and strategies to help businesses grow and succeed.