How to
Create an AI Chatbot for Your Instagram or Facebook Page Using ChatGPT

AI chatbots have become essential tools for social media engagement, helping brands automate replies, handle customer queries, generate leads, and increase conversions. With platforms like Instagram and Facebook receiving millions of messages every day, integrating a smart, ChatGPT-powered bot can save hours of manual work and deliver 24/7 customer support.

In this guide, you’ll learn step-by-step how to create an AI chatbot for your Instagram or Facebook page using ChatGPT, the tools you need, and how to connect everything properly.

Why You Need an AI Chatbot for Instagram & Facebook

A ChatGPT-powered bot can help your business by:

• Responding to customer queries instantly

• Handling FAQs automatically

• Managing orders, bookings, and reservations

• Engaging customers with personalized responses

• Helping sell products via automated DM conversations

• Running campaigns or giveaways

• Providing 24/7 support without human involvement

Meta (Facebook + Instagram) officially supports chatbots via its Messenger API and Instagram Graph API, so everything can be fully automated.

Tools You Need

You only need 3 things:

1. A Facebook Page and Instagram Business Account

Your Instagram must be connected to a Facebook page.

2. A Meta Developer Account

This allows you to use the API that sends and receives messages.

3. ChatGPT API (OpenAI API Key)

This powers the intelligence of your chatbot.
Create a key here: platform.openai.com

(Optional) A Workflow Automation Tool

If you don’t want to code, use platforms like

• ManyChat

• Botpress

• Zapier

• Make (Integromat)

• Chatfuel

All of these can connect Instagram/Facebook to ChatGPT without coding.

Method 1: Create an AI Chatbot for Instagram or Facebook WITHOUT Coding (Easiest)

This is perfect for beginners.

Step 1: Create an Account on ManyChat or Botpress

ManyChat works extremely well with both Instagram and Facebook.

Step 2: Connect Your Instagram or Facebook Page

Log in → Settings → Connect Facebook/Instagram
Authorize Meta to give message access.

Step 3: Create a ChatGPT Integration

Inside ManyChat:

• Go to Automation → Flows

• Add a new HTTP request.

• Paste your OpenAI API URL:
  https://api.openai.com/v1/chat/completions

• Add your API key

• Pass user message into the prompt

• Set the model to GPT-4o, GPT-4.1, or GPT-3.5 depending on your choice.

Now the incoming DM messages will be sent to ChatGPT, and the bot will reply automatically.

Step 4: Set Keywords & Auto-Replies

You can set triggers like

• “Price”

• “Book appointment”

• “Order”

• “Help”

Your chatbot will instantly reply with a smart message.

Step 5: Publish Your Bot

Once live, your Instagram or Facebook inbox will be fully automated.

Method 2: Create an AI Chatbot Using Coding (Advanced/Developers)

If you want full customization, you can code your bot.

Step 1: Create a Meta App

Go to https://developers.facebook.com/.

• Create a new app

• Add the Messenger or Instagram Messaging product

• Connect your Facebook Page & Instagram Business account

• Generate a Page Access Token

Step 2: Set Up a Webhook

Your server will receive messages when users DM you.

You can use:

• Node.js

• Python

• PHP

Example (Node.js):

Step 3: Send the Reply Back to Instagram or Facebook

Use Meta’s Send API.

Step 4: Deploy Your Bot

Deploy on:

• Render

• Vercel

• Heroku

• Firebase

• AWS

Your bot will now auto-reply in real time.

Features You Can Build in Your Chatbot

1. Auto Replies to FAQs

• Prices

• Delivery

• Product availability

• Store hours

• Booking details

2. Lead Generation

Capture user details:

• Name

• Email

• Phone number

• Location

3. Smart Conversation Flow

ChatGPT can give human-like replies.

4. Sell Products via DM

Show product options
Recommend items
Guide customers to checkout

5. Customer Support

AI can answer questions instantly and escalate complex issues to a human.

Best Practices for Your Instagram/Facebook Chatbot

• Keep responses short and friendly

• Add personality (brand tone)

• Avoid long paragraphs

• Use quick replies and buttons

• Train the bot with example questions

• Use fallback answers for unclear messages

• Test before going live

Benefits of Using ChatGPT as a Social Media Bot

• Highly realistic conversations

• Natural language understanding

• Personalised replies

• Multilingual support

• Better engagement & conversions

• Saves time and reduces workload

Conclusion

Creating an AI chatbot for your Instagram or Facebook page using ChatGPT has never been easier. Whether you choose a no-code platform like ManyChat or build it with the Meta API, you can automate your entire inbox, improve customer support, boost engagement, and grow your business effortlessly.

Author

He is a SaaS-focused writer and the author of Xsone Consultants, sharing insights on digital transformation, cloud solutions, and the evolving SaaS landscape.